Simon Janssen
Simon Janssen· CTO at HappyNurse · UK AI Exposure Map 2026
Administrative

Personal Assistants and Secretaries and AI

High exposureAI score 7.5/10 · Administrative
7.5out of 10
JPE Score
Median salary
£25K
ASHE 2024
Forecast 2030
-20% to -5%
Employment
147K
ONS APS 2025
Employment growth 2021-2025 (ONS APS)
-23%
Forecast trend 2025-2030
decline
Part-time
31%
Female share
95%
Sector
Administrative

Exposure scores

JPE (Practical Exposure)7.5/10 — High exposure
Employment growth 2021-2025 (ONS APS)-23%

AI exposure explained

What does an AI score of 7.5/10 mean?

Interpretation

High exposure — Many tasks in this occupation can be automated or AI-assisted. Adaptation is key.

High AI exposure combined with an expected decline creates real disruption risk for Personal Assistants and Secretaries. Workers in this field should build AI-adjacent skills and look at related roles with better prospects.


Forecast 2030

What changes for Personal Assistants and Secretaries?

Expected employment change, 2025 to 2030
-20% to -5%
Midpoint -13% · Decline and high AI exposure: reorientation advisable
Basenational projection, without AI-9%
Base + AIJPE 7.5/10: −4.3%-13%
Base + AI + roboticsno robotics effect before 2030-13%
Rows add up: the bottom row is the forecast.

The forecast starts from the national projection per occupational group and adds AI and robotics as separate layers. The band of -20% to -5% matters more than the midpoint.

Sources: base DfE Labour market and skills projections 2020 to 2035 (Working Futures), baseline · jobs, part-time and female share: ONS Annual Population Survey (Nomis NM_218_1), 2025 · salary: ASHE 2024. Working Futures differentiates growth only at the level of 26 occupational sub-major groups; the AI and robotics layers refine per occupation.

Read the methodology →


Sector context

Administrative and AI

Personal Assistants and Secretaries belongs to the Administrative sector. This sector has an education level index of 2/4, indicating moderate formal education requirements. Occupations in Administrative with high AI exposure tend to see significant task restructuring as AI tools handle information-intensive work.


AI tools

Which AI tools are already making an impact?

Microsoft CopilotChatGPTNotion AI

Career outlook

Reskilling direction

This occupation is expected to decline and is under serious pressure from AI automation. The directions below match your current skills and education level and have better prospects.

Youth and Community WorkersJPE 3/10
Healthcare
Housing OfficersJPE 5/10
Healthcare
Estate AgentsJPE 5.5/10
Business & Finance

Personal development

Personal development plan

Based on your sector (Administrative) and AI exposure level, here are three concrete steps to future-proof your career.

Master document and email automation

AI handles 80% of routine correspondence and formatting

→ Microsoft Copilot, Grammarly
Implement AI scheduling and coordination

Calendar management and booking become hands-free

→ Microsoft Copilot, Reclaim AI
Optimise workflows with no-code AI

Automate repetitive processes without coding skills

→ Notion AI, Zapier AI

Related occupations

Similar occupations on the map

National Government Administrative Occupations
AI 7/10·-6% 2030
Administrative
Local Government Administrative Occupations
AI 7/10·-6% 2030
Administrative
Book-keepers and Payroll Managers
AI 8.5/10·-8% 2030
Administrative
Financial Managers and Directors
AI 7/10·+1% 2030
Management
Marketing and Sales Directors
AI 6.5/10·+1% 2030
Management

International

This occupation in other countries

🇺🇸Secretaries and Administrative Assistants
AI 8/10Secretaries and Administrative Assistants
🇩🇪Sekretäre/Sekretärinnen
AI 8/10Secretaries
🇫🇷Secrétaires
AI 7.5/10Secretaries

About this analysis

AI scores are LLM-estimated using the same methodology as the Dutch AI Exposure Map, making scores directly comparable across countries. Where shown, the Felten AIOE score is an academic reference. Job counts, growth 2021-2025, part-time and female share from the ONS Annual Population Survey (Nomis NM_218_1), SOC 2020; salaries from ASHE 2024 (an estimate where ASHE has no figure). The 2030 forecast (JPE-prognose v3) starts from the DfE Working Futures baseline and adds separate AI and robotics layers. These are modelled scenarios, not predictions. A high AI score does not automatically mean job loss. All data CC BY 4.0.

Full methodology, sources and download →


Explore more

View all UK occupations on the map →Take the full career scan →

Share this analysis