I build it myself.
At HappyNurse I’m building Aisha, an AI that now runs 80% of our recruitment process. That didn’t happen overnight. On stage I talk honestly about what worked, what didn’t, and what I learned about AI transformations in general.
Book via LinkedIn
“An AI platform that automates 80% of recruitment — and is rated 9+ by candidates.”Werf&, AI & Talent 2026 report
“The room filled up so fast that people had to stand outside.”Recruitment Tech Awards 2025
How Aisha took over 80% of recruitment
Two years ago we asked a simple question at HappyNurse: could we automate the recruitment process for healthcare professionals at scale? Not with a chatbot, but for real. From first contact to a scheduled meeting. Aisha is what came out of that. She now handles 80% of that process on her own.
But I don’t use Aisha as a success story. I use her as an example of something every organisation faces: how do you deploy AI on something that really matters? What do you need to get right before you let it run? And when do you nearly get it wrong? Those lessons don’t just apply to recruitment.
On stage
Werf& AI & Talent 2026
Keynote “How Aisha took over 80% of our recruitment”. Not a success story, but an honest look at transforming in small horizontal slices, build-scale-expand, and why the first iteration is never the best. Aisha now runs around 80% of the process and is rated 9+ by candidates.
Recruitment Tech Awards 2025
How do you build AI that actually works in an operational process? The room filled up so fast people stood outside — that says enough about where the demand is.
CIONET: The Challenges of Realizing Sovereignty
Panel with VandeBron and SURF on cloud sovereignty and European data sovereignty for Dutch organisations.
For everyone serious about it
Boards and MTs
People who need to make decisions about AI but feel the world around them moving faster than their understanding. I give them something concrete to hold on to.
HR leaders
HR professionals who sense that AI is touching their field and don’t quite know what to do with that yet. That’s an honest starting point.
CIOs and CTOs
Technology leaders who want to know what it really looks like when you build this. Without the sales pitch.
Interested?